6 Top Public Relations Guidelines for Music ArtistsbyJason French
Music pr isn't only about simply pitching and acquiring coverage. If you want to conduct a successful PR campaign, you'll want to follow these steps:
Find the right press.
It’s not merely important and vital how you would pitch, and also the person you message. Is this or that mass media interested in music news? Does your audience follow that press? Whether the answer is no, it’s a waste of time. Find the proper media to suit your Public relations well written articles. Quality is superior to variety, have fewer reports placed to the proper sources.
Have a very catchy title and subject.
The topic will be the very first thing the editors see, that's the 1st impression. Your headline is to be interesting and not banal or trite. The same thing could be said of the headers for your article content. They should be appealing, appealing, and anything BUT boring!
Design a solid EPK (Electronic Press Kit)
What should the EPK include with regards to your music promotion? Press release, Resource, Your own music Variety, Music test, Video clip, Professional promo, Photos
No bulk mailing.
Every pitch needs to be personalized, or you will be ignored. Keep in mind, your emails are read by a person, as opposed to a robot. Look into research recently from Experian. They found that personalized emails had 29% higher open rates and 41% higher click rates than emails without any customization. So be smart with how you music promote.
Develop powerful interactions.
GOOD friendships- the basic most important thing for PR success. You have to know quite a few publishers, journalists, writers, opinion makers, social networking influencers as you possibly can, and make those partnerships as a minimum marginally personal, it may greatly assist to helping you out. No matter what company you are, you need to think and produce content like a media company.
Have Social Media accounts and use them correctly. Examples include:
Make videos, show what you’re doing, blog yourself or hire bloggers to come advertise you. Youtube is a huge network, and so if you're a small business and don’t have a lot of time, Youtube shouldn’t be your priority.
As a business, you don’t use Facebook just to post what you’re doing or going. Facebook has a great feature: Live Tv/Live Broadcast. You can promote your business through Facebook advertising, the most cost-effective way of marketing music for your business. Create campaigns and increase your Facebook community. The way you can do this is creating really good content, post articles. Blogs on FB, and involve people who like this content through campaigns.
You can grow organically by finding people who are interested in your business via hashtags, pages that they’re already following, and location. Message them, like their pictures. For small businesses, Instagram is greatly recommended. A Lot of businesses started from Instagram; because of Instagram they have a corporations making millions of dollars, from product sales and influencers’ music promoting.
Blog articles can be promoted on all social media sites by putting links. Put a temporary link in your bio or Instagram. Blog articles increase your SEO and online music promotion. Your article will pop up in the search engine more. And you really want people returning to your blog.
Twitter is the new gossip, but it’s great for brand-building. It gives you a way for your brand to open up to a community and allow your potential customers to talk and engage with you through hashtags. Search the hashtags and find out what your community wants; listen. Also you can jump onto people’s problems and concerns, responding if your company is the matching solution. But the problem with twitter is that there’s too much going on.